Campaign Planning and Management

Life After a Campaign

By Richard Tollefson

THE OLD PHILOSOPHY OF ‘BACK TO BUSINESS AS USUAL’ AFTER A CAMPAIGN IS OLD NEWS AVOIDING VOLUNTEER BURN …

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April 2017

Quiet Does Not Mean Silent

By Richard Tollefson

COMMUNICATION STRATEGIES DURING THE QUIET PHASE OF A CAMPAIGN ARE ACTUALLY ROBUST QUIET TALK How can organizations communicate …

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March 2017

Art and Science of Fundraising Campaigns

By Richard Tollefson

BOARDS THAT APPLY SCIENCE AND ART TO CAMPAIGNS SEE UNEXPECTED HURDLES AS OPPORTUNITIES EXPECT THE UNEXPECTED The smooth …

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February 2017

Transforming the Nonprofit

By Richard Tollefson

MAJOR CAMPAIGNS ARE AMONG THE MOST ENERGIZING AND POSITIVE WAYS TO EFFECT CHANGE ESSENTIAL FIRST STEPS — CAMPAIGN …

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January 2017

The Importance of Market Research

By Richard Tollefson

WHEN NONPROFIT LEADERS EMPLOY MARKET RESEARCH, THE RESULTS ARE OFTEN DRAMATIC The Best Research and Consulting Firms? Reputable …

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August 2015