Campaign Planning and Management

Silent Phase to Public: When to Announce a Fundraising Campaign

By Richard Tollefson

It’s much more than a percentage of goal raised in advance Fifty percent. Sixty. Ninety… Conventional fundraising wisdom …

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Visioning, Priority and Goal Setting

By Richard Tollefson

Big bold ideas create transformational change for your nonprofit, your community, and your fundraising Nonprofits that put forward …

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Art and Science of Fundraising Campaigns

By Richard Tollefson

BOARDS THAT APPLY SCIENCE AND ART TO FUNDRAISING CAMPAIGNS SEE UNEXPECTED HURDLES AS OPPORTUNITIES EXPECT THE UNEXPECTED The …

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Quiet Does Not Mean Silent

By Richard Tollefson

COMMUNICATION STRATEGIES DURING THE QUIET PHASE OF A CAMPAIGN ARE ACTUALLY ROBUST QUIET TALK How can organizations communicate …

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Transforming the Nonprofit

By Richard Tollefson

MAJOR CAMPAIGNS ARE AMONG THE MOST ENERGIZING AND POSITIVE WAYS TO EFFECT CHANGE ESSENTIAL FIRST STEPS — CAMPAIGN …

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Life After a Campaign

By Richard Tollefson

THE OLD PHILOSOPHY OF ‘BACK TO BUSINESS AS USUAL’ AFTER A CAMPAIGN IS OLD NEWS AVOIDING VOLUNTEER BURN …

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The Importance of Market Research

By Richard Tollefson

WHEN NONPROFIT LEADERS EMPLOY MARKET RESEARCH, THE RESULTS ARE OFTEN DRAMATIC The Best Research and Consulting Firms? Reputable …

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