CORPORATE EXECUTIVES SITTING ON NONPROFIT BOARDS MIGHT CONSIDER A NEW TOOL TO SUSTAIN THEIR ORGANIZATIONS AND LOCAL COMMUNITIES: THE PUBLIC-PRIVATE PARTNERSHIP
DON’T STIFLE P3 CREATIVITY
Experience has shown that the most successful P3s are created through a competitive process typically initiated by the public sector. The City of Phoenix for instance, when it issues a Request for Proposal (RFP) to address a project, program or desired outcome, has found it is best to specify less to potential private sector partners. “The private sector is positioned to gauge current market conditions and pursue innovative strategies that push the envelope,” says Phoenix’s Deputy Economic Development Director Scott Sumners. “The most successful partnerships acknowledge this strength and give only broad guidance as to how to achieve the goals set forth in the RFP, allowing for and encouraging creativity and market-based solutions.”
A $600-million convention center expansion. Scientific, medical, research and educational collaborations in the heart of the city. A state-of-the-art automated Sky Train … Indeed, today’s downtown Phoenix is markedly different from what it was even a decade earlier.
So how did this transformation take place in such a short span of time? It was due, in part, to public-private partnerships, known also as P3s. These contractual agreements are drafted between private-sector entities and public or government agencies (federal, state or local). And the city has engaged in them for years.
“These relationships allow for innovative collaborations to leverage public, private and nonprofit resources in ways that maximize the benefits to our city as a whole,” says Scott Sumners, Phoenix’s deputy economic development director.
P3s are proving fruitful for additional Valley and statewide players, each agreeing to combine resources and expertise — and to share risk — in the pursuit of greater efficiency and extended reach.
“From a fiscal perspective, we are able to accomplish much more through collaboration than we ever could with only our own budget,” says John Scola, CEO of Educare Arizona, one of several national early childhood education centers designed to serve underprivileged children, their families and neighbors within focused communities. Social services and language/ literacy counseling are provided, as well as clinical services.
Scola’s organization partnered with an Early Head Start provider, the Balsz School District, Scottsdale Healthcare and local anchor funders and foundations. Because Educare Arizona also serves as a professional training ground for early childhood educators, Arizona State University is a collaborator, providing undergraduate students with hands-on experience, master teachers and mentors.
Scola’s financial concern is echoed by many nonprofit organizations that aim to solve societal problems with limited budgets. “Nonprofit leaders can find themselves spending most of their energy chasing dollars to keep their doors open instead of focusing on their bottom line — their mission,” says Nancy Payne, a consulting director for the Dallas-based Center for Nonprofit Management. By partnering with corporations and government entities that share similar interests and philosophies, nonprofits can operate with greater financial efficiency and focus on what’s important: serving their constituents.
“We benefit from private-public partnerships in so many ways,” says Scola, “including the generation of new and fresh ideas from our partners. Those in the private sector often offer perspectives that are helpful to nonprofits, and vice versa.”
“So often these partnerships are about aligning efforts to advance a cause in a way that would not happen otherwise,” says Nicola Winkel, program consultant and community liaison for the Arizona Coalition for Military Families. Working with government agencies, community organizations, and medical, mental health and first-responder personnel, the Coalition aims to make critical resources more accessible to the military and veteran population. It also provides training and technical assistance to organizations and fosters cross-sector collaboration among military, government and community organizations.
“By bridging those two worlds — public and private — you can often accomplish much more than each organization or sector working alone,” says Winkel. One initiative of the Coalition, focused on supporting military/ veteran families with young children, draws collaboration from the Arizona Departments of Education, Health, and Economic Security, as well as First Things First, Child Crisis Center and Southwest Human Development, a true multifaceted collaboration working toward shared goals.
ENSURING P3 SUCCESS
What does it take to orchestrate an effective P3 collaboration? The first step is to pick your partners wisely. “You must engage key stakeholders in a way that advances their missions, as well as your own,” says Nicola Winkel of the Arizona Coalition for Military Families. “Leaders who embrace the idea of collaboration, and organizations that can get beyond barriers like territorialism to focus on common ground, are all helpful elements to achieving success.”
The public-private partnerships that often achieve greater success also adhere to P3 best practices. They:
- Create mutual trust between their public-private partners.
- Prioritize the issues facing the partnership.
- Resolve any conflicts of interest, including the organization’s separate structures, stakeholder support or lack thereof, and/ or other external challenges.
- Develop an understanding of, and support for, each other’s broader mission and image.
- Focus on the ways in which collaboration will positively impact the lives of those served.
- Develop a plan and ensure the right people are in place to advance the effort.
- Identify a detailed revenue stream, as well as an outlay of expenses.
The most successful P3s also act with purpose. “Early on, we determined we would not meet for the sake of meeting,” says Winkel. “The partnership and related activities must add value to the partner organizations or the effort most likely won’t be sustainable.”
What does a P3 process driven mostly by the public sector mean to the nonprofit? 1) Do the research. See what entities in your community are issuing RFPs. 2) Apply to these requests if they align with the organization’s vision. 3) Don’t shy away from initiating your own partnerships, and 4) Network, network, network.
The Author: Cassandra Larsen is Of Counsel with The Phoenix Philanthropy Group, an Arizona-based international consulting firm serving nonprofit organizations as well as institutional and individual philanthropists.